Artisans' Knowledge Center

Artisans' Knowledge Center

Open- accessible to all –free- online learning platform encompass a wide range of learning opportunities for Artisans pan India. The content on this online knowledge centre will be tailor made for the Artisans to imbibe the knowledge of design, business communication and how to make the best use of technology to better interact with the markets. The ambition of this platform is to build upon the existing knowledge systems and to facilitate the learning of contemporary markets and ways of doing business.

The curriculum is designed on the principle of activity based learning. The complex concepts and theories are broken down into simple activities and are contextualized for the Artisans.   

The curriculum is broken down into four broad field of studies; Design, Business, Communication, and IT tools

Design Education

 Out of the box thinking comes naturally to the Artisans. Practicing crafts entails perfecting the art of engaging head, hand, and heart and since Artisans masters that art; it makes it relatively easy for them to understand the concepts of design thinking. Facilitated learning of theoretical design concepts allows Artisans to communicate in the universal Design language. We will cover a range of concepts on colour theory and basic designs.

Business Education

Understanding simple concepts of marketing and learning how to present give Artisans the confidence to keep up with the dynamic markets. We will cover a wide range of concepts from costing, sales, sales analysis, market analysis, record keeping, and presentations.


It is of utmost importance for Artisans to not only educate the customers about their craft traditions but also to communicate their personal stories. Inspiring as they are, Artisans’ stories will allow the customers to peep into their Worlds. We will have session based on exercises on market simulation, organize.

IT Tools

To ensure that Artisans make the most of the technological advancement and use the softwares such as Microsoft Excel, Microsoft world, and other relevant social media Applications (Facebook, Instagram, Pinterest, WhatsApp), we conduct sessions that instruct Artisans on how to use them.

Introduction to Colours

Introduction to Colours

Introduction to Primary Colours

Introduction to secondary Colours

Introduction to Tertiary Colours

Tertiary Colours - 2

Tertiary Colours - 3

Tertiary Colours - 4

Colour Wheel

Introduction to Design

Introduction to Design

Elements of Design - Colours

Elements of Design - Forms

Elements of Design - Space

Elements of Design - Shape

Elements of Design - Value

Elements of Design - Line

Elements of Design - Texture

Introduction to Principles of Design

Introduction to Principles of Design

Principle of Design - Balance

Principle of Design - Rhythm

Principle of Design - Emphasis

Principle of Design - Contrast

Principle of Design - Movement

Principle of Design - Harmony

Principle of Design - Proportion and Scale

Introduction to Business

Introduction to Business

Should Artisans Become Business Weavers

When you start your business?

Skill and Knowledge

How to Grow your Business

Common Errors made while Doing Business

Business Management

Profit and Loss Questions

Profit and Loss Answer

Profit and Loss Excel Introduction

Radha Afreen Question

Radha Afreen Solution

Profit-Loss Cash Flow Question

Profit-Loss Cash Flow Answer

Arun Vankar Question

Arun Vankar Answer

Costing and Pricing

Introduction to Costing and Pricing

How to do Pricing

How to calculate Costing + Pricing

Sales and Records

Introduction to Sales

Importance of Product Coding - 1

How to do Product Coding - 2

How to do Product Coding - 3

How to do Product Coding - 4

Product Specification Record

Sales Records

Proforma Invoice Making

How to Make Bills

Important Information about Billing

Sales Analysis

How to Know Your Customers

Social Media and Networking

Introduction to Social Media

How to tell Your Story on Social Media

Importance of Networking - 1

Importance of Networking - 2

What to keep in mind while Networking

Community and Commitment

Forms of Business Enterprises

Goodwill in Business

Branding and Logo

Introduction to Branding

Objjective to Branding

Branding Collaterals

Branding Uniformity

Brand Story

Brand Logo