Carousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel imageCarousel image

Antaran Artisan Connect in the times of Corona

Current Situation

Due to the grim circumstances caused by COVID 19 outbreak our Artisan Entrepreneurs are facing acute shortage of cash-flow and sales as their means of business are being stalled on a daily basis.

About the Initiative

This website is an Initiative by Antaran to respond to artisans' immediate needs and to assist them in dealing with the current crisis; a medium for artisans to continue their business activities.


In order to provide Artisans with continued work, to raise funds and to ensure economic subsistence Artisans from six clusters are offering products for sale.

How can you Buy?

1. Chooses from the Categories

Sarees Stoles Yardage Accessories

2. WhatsApp or Call Artisans to Book your Product

3. Pay Directly to the Artisans' Bank Account


#Giftofloom is a request by the Handloom Artisans keeping in mind that an upgrade of their existing looms or a new loom can help upscale their handloom business by 20 times in the next 12-18 months.

More Information: Click Here


Contact Artisans Directly to Book your Products . Artisans' Contact Details are Mentioned on each Product.


Get in Touch with Vishesh or Mallika; Our Team will be Happy to Assist you in Buying Process.

Vishesh Sharma:, Mobile - +91 9650063161

Mallika Shah:, Mobile - +918169771281

You can also email us at:

When will the products be delivered?

Now that the lock down regulations have been relaxed in certain parts of the country, artisans have started dispatching packages which should reach at a standard delivery time of 5-8 days, while delivery for containment zones may still take sometime. Once you receive your parcel, do tag us on Facebook and Instagram account with a picture and we'll feature you. In case you still haven't received your order, reach out to us and we will share a tentative date of its arrival to you.

Why do you have to pay when there is no up front delivery?

Your instant payment will help artisans raise and sustain money for themselves and their associate artisans to sail through these times until normalcy prevails.

"Please do your bit. Support Handloom Artisans and Craft."

Antaran- Transforming Crafts

An initiative by Tata Trusts to bring seminal changes in craft development, beginning with the Handloom sector, designed to transform traditional crafts through a multidimensional approach for technical, design, enterprise and market development interventions to strengthen craft based livelihoods.

Antaran creates awareness about rich heritage of Indian handloom and handicrafts, bring due recognition and returns to traditional artisans for their unique skills through a five-year program through Incubation & Design Centres for handloom development in select lesser known clusters of Assam, Nagaland, Odisha and Andhra Pradesh. These Centres works as education and business development hubs for artisans, enabling them to be designer-weavers and build a community of micro-entrepreneurs across the handloom value chain in each region.

This website exhibits the work of Artisans along with their brand names. To stay updated with what Artisans Entrepreneurs are busy creating, you can follow their respective brands online.